Enriching Venture Capital and Private Equity

See what you don't see

Illum is launching its open source branding consultancy exclusively for Venture Capital and Private Equity. We decode the brand equity, marketing risk, and creative authenticity of any company within your portfolio or under consideration.

In today's digital world, attention given to a brand is real world currency. Illum provides the critical added analysis to help protect and grow your portfolio of companies, providing you with valuable insight that's often overlooked.

In the past, our team has helped our marketing partners, some of the largest, most recognized global brands, realize billions of dollars of equity growth and hundreds of millions of increased revenue. We are now focusing our decades of creative and branding expertise on the breakthrough brands of the future.

We show you what's working, not working and why

Illum looks closely at the companies in your investment portfolio through a very different lens than you do — a creative analytic one. We evaluate the total creative proposition, the graphic look, the digital interface, plus all the hard and soft data that shapes the brand persona. We then decode the indispensable words, pictures and messaging that helps determine its performance.

Our deliverable is an action plan that insures the valuable brand equity of your precious investments remains on track, grows as planned and will be there tomorrow.